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      <image:title>About - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zackeryellis.com/work</loc>
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      <image:title>Work - Helping “Green” Energy Become “Clean” Energy</image:title>
      <image:caption>Green energy is critical for mitigating the effects of climate change. When one NGO sees a looming crisis threatening the communities mining materials for green technologies, it seeks an integrated media campaign to raise the alarm about environmental health.</image:caption>
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      <image:title>Work - Water at Work</image:title>
      <image:caption>When changes take place in a northwestern town’s water utility, videos are a valuable tool for building public support. Video communications have contributed to a truly remarkable amount of water conservation in a region with declining aquifers.</image:caption>
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      <image:title>Work - Crisis Communication</image:title>
      <image:caption>When seconds matter, a crisis communications plan can save lives, empower people to make critical decisions, and reduce the impact on the organization’s reputation. See how one company could have protected millions of customers and how a municipal government prepared to support its citizens.</image:caption>
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      <image:title>Work - Untangling Mysteries</image:title>
      <image:caption>The “Types of Audio Connectors” series has helped 25,000 beginners learn their tools.</image:caption>
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      <image:title>Work - A Fresh Perspective</image:title>
      <image:caption>Unmanned aerial technology is revolutionizing the way businesses operate.</image:caption>
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    <loc>https://www.zackeryellis.com/tifo-community-health</loc>
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    <lastmod>2023-10-08</lastmod>
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      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time</image:title>
      <image:caption>Environmental workers replace contaminated soils in Zamfara, Nigeria. Photo Credit: TerraGraphics International Foundation</image:caption>
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      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time - Make it stand out</image:title>
      <image:caption>One Sheet for “Helping ‘Green’ Become ‘Clean’ One Community at a Time.”</image:caption>
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      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/6159a230eef54a7764ec1026/86e6d449-9e0a-4291-8a91-d8a56b51efe8/Slide3.PNG</image:loc>
      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time - Make it stand out</image:title>
      <image:caption>Mock Facebook Post</image:caption>
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      <image:title>TIFO - Helping "Green" Energy Become "Clean" Energy, One Community at a Time - Make it stand out</image:title>
      <image:caption>Web Page Mockup</image:caption>
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    <loc>https://www.zackeryellis.com/water-at-work</loc>
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    <lastmod>2023-10-08</lastmod>
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      <image:title>Water at Work - A New Approach</image:title>
      <image:caption>The Palouse region of eastern Washington and northern Idaho draws its water supply from two subterranean aquifers, and both are declining at a troubling rate. The Public Works Department at the City of Moscow, Idaho initially requested one documentary short about water-efficient landscaping, but they soon realized the tremendous potential of visual media when compared to traditional public outreach methods. Over five years, the department requested I create another 25 videos and dozens of web pages about topics benefiting residents and utility customers.</image:caption>
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      <image:title>Water at Work - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zackeryellis.com/crisis-communication-in-the-public-sector</loc>
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    <lastmod>2023-10-08</lastmod>
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      <image:title>Crisis Communication in the Public Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Crisis Communication in the Public Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Crisis Communication in the Public Sector - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <image:image>
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      <image:title>Crisis Communication in the Public Sector - Make it stand out</image:title>
      <image:caption>Crisis Probability and Impact Table</image:caption>
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      <image:title>Crisis Communication in the Public Sector - Make it stand out</image:title>
      <image:caption>Sample Press Release Template</image:caption>
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    <loc>https://www.zackeryellis.com/untangling-mysteries</loc>
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    <lastmod>2023-10-08</lastmod>
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      <image:title>Untangling Mysteries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Untangling Mysteries - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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    <loc>https://www.zackeryellis.com/a-fresh-perspective</loc>
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    <lastmod>2021-11-06</lastmod>
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      <image:title>A Fresh Perspective - Irrigation Mapping</image:title>
      <image:caption>This composite image shows where an irrigation system is insufficiently watering playfields. By mapping properties before, during, and after large-scale irrigation installations, I enable technicians to fine-tune their systems for optimal water usage.</image:caption>
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      <image:title>A Fresh Perspective</image:title>
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      <image:title>A Fresh Perspective - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.zackeryellis.com/graphics</loc>
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    <lastmod>2022-03-26</lastmod>
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  <url>
    <loc>https://www.zackeryellis.com/trivia</loc>
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    <lastmod>2022-03-29</lastmod>
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    <loc>https://www.zackeryellis.com/take-action</loc>
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    <lastmod>2025-05-12</lastmod>
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